How Reevix's AI Works
Audience: Everyone — no technical background required.
Reevix uses AI to understand how each shopper is feeling in real time and respond with the right message at the right moment. Here is what that means in plain language.
It Watches, It Learns, It Improves
From the moment a shopper lands on your store, Reevix quietly observes how they move through the site — what they look at, where they slow down, when they seem uncertain. It builds a picture of their intent purely from behaviour, not from any personal data.
Over time, Reevix learns what types of messages, offers, and nudges work best for your specific audience. It keeps what performs well and quietly retires what doesn't. You never have to manually analyse results, pause campaigns, or interpret A/B test tables. It handles all of that automatically.
How It Reads a Shopper
Reevix categorises every active session into one of five shopper states:
| State | What It Means |
|---|---|
| Exploring | Early in the visit, browsing broadly, no clear product focus yet |
| Comparing | Switching between products or categories, weighing options |
| Evaluating | Focused on a specific product, considering the decision |
| Ready | Strong purchase signals, close to committing |
| At Risk | Showing signs of leaving — hesitation, inactivity, or exit behaviour |
Once Reevix knows which state a shopper is in, it selects the most relevant intervention from your active message library for that moment.
How Messages Are Created
When you complete the setup wizard, Reevix uses AI to write a personalised message library tailored to your brand voice, store policies, and goals. You answer a few questions — your tone, your return policy, your key trust signals — and Reevix generates a full set of messages tuned to your specific store.
All generated messages are checked against your declared policies before being saved. Reevix will never write a message that claims something your store hasn't confirmed — no "free returns" if you haven't enabled it, no urgency language you haven't approved.
How It Gets Smarter Over Time
Reevix continuously tests your messages and shifts traffic toward the ones that convert. You don't need to do anything:
- Early on, Reevix experiments broadly across your message library
- As data builds, it identifies which messages work best for which shopper states
- Over time, high-performing messages handle the majority of traffic automatically
- A small portion of traffic is always used to test new variations and detect changes in shopper behaviour
Most stores see the AI begin to show meaningful optimisation within the first few thousand sessions.
What Reevix Does Not Do
- No personal data. Reevix works with anonymous session behaviour only. It never identifies individual shoppers or builds personal profiles.
- No retargeting. Reevix only acts on visitors who are on your site right now. It does not follow shoppers across the web.
- No dark patterns. Reevix will not generate fake countdown timers, fabricated stock warnings, or misleading claims. Every message must be factually grounded in your actual store policies.
- No manual tuning required. The AI manages its own optimisation. You set your goals and brand voice; Reevix handles the rest.
In short: Reevix pays attention so you don't have to. It reads shopper intent, delivers the right message at the right moment, and gets better with every session — all without any ongoing work from your team.